Choosing the right form builder for your WordPress website can make a huge difference — not just in functionality, but also in user experience, performance, and scalability. Gravity Forms is one of the oldest and most widely used premium WordPress form builders. Known for its reliability, ease of use, and strong ecosystem, it’s the go-to choice for many businesses, agencies, and marketers.
What Gravity Forms Does Well
- Clean, intuitive form builder interface that’s easy for beginners and pros alike
- Massive add-on ecosystem, including official and third-party integrations
- Excellent documentation and support
- Seamless integrations with CRMs, email marketing platforms, and payment processors
- Solid reputation and long-term stability — it’s been around for over a decade
Where Gravity Forms Might Fall Short
- Lacks a live preview editor — changes require saving and viewing separately
- Some useful features require the Elite license, making it pricier for full functionality
- Less developer-centric than WS Form in terms of debugging tools and flexibility
Pricing
Gravity Forms offers three license tiers:
- Basic $59 / year (1 site license)
- Pro $159 / year (3 site licenses)
- Elite $259 / year (unlimited site licenses)
Who Is Gravity Forms For?
Gravity Forms is a great fit for:
- Agencies and businesses that need a reliable and extensible form solution
- Marketing teams focused on lead generation and integrations
- Users who want a stable, well-supported plugin with plenty of online resources
Want to see real-world Gravity Forms setups? Explore our use cases here.
